Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. In fiscal year 2007, it had annual revenue of US$ 68.2 billion, and ranked 74th on Fortune 500 list of the world's largest corporations. P&G has also been ranked 5th on Fortune's Global Most Admired Company list and 1st in Soaps and Cosmetics catrgory in 2011. We have been ranked first in our category every year since the survey started in 1997.
P&G has operations in more than 80 countries, with more than 300 brands on market in 160 countries. These include beauty care, household care and Gillette products. Three billion times a day, P&G brands touch the lives of people around the world. P&G Greater China business includes Mainland China, Hong Kong and Taiwan, which were established in 1988, 1987 and 1985 respectively.
Since starting operations in 1985, P&G has continuously invested in Taiwan, bringing not only capital, but also the technology and concepts of marketing household products.
P&G Taiwan is the leading consumer products\ company and is the top 3 Advertisers in Taiwan. We are known as innovation leader in market and has brought breakthrough like first shampoo-condition in one, first disposable diaper .
In Corporate social responsibility, P&G Taiwan has been a long-term sponsor of the "Six Minute Protect A Life" program with Department of Heath to build the awareness of women cancer screening.
P&G Taiwan follows the Asia sustainability plan to engage all employees to build sustainability thinking and practices into everyday work (i.e. lunch time light off, double sided printing). We are strong advocates of global Earth Day campaign.
Since starting operations in 1987, P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care, Shampoo, Conditioner, and Facial Moisturizer. Noticeably, P&G’s brands are the most recalled advertising in the Media Magazine tracking. P&G HK has been recognized as a lead site and learning lab for upstream technologies and new products. P&G HK introduced the first 2-in-1 shampoo conditioner and the first feminine protection product with “wing” to Hong Kong in the early years. Apart from marketing excellence, P&G HK also take leadership with best practice in Efficient Customer Response (ECR).
In 2009, P&G was awarded “Caring Company” for 5th consecutive years by the HK Council of Social Services. The award recognizes company that has cultivated for a caring community and promotes strategic partnership between business and social service sectors.
P&G HK also received the external recognition from HK Award for Environmental Excellence (HKAEE) with“ Environmental Excellence Awards” on Green Trade and Workplace (Wastewi$e)”.
In 2009, P&G Hong Kong and Taiwan become 1 hub to win together.